The digital divide is defined by the role computers play within
widening social gaps in our society, as the condition of one
group having an advantage over another group in regard to
computers, technology skills and Internet access.
This is usually thought of as being a divide between the white
middle class and minority communities; but there is another
often overlooked class of nonusers, the middle-aged corporate
manager. As computer skills play an increasingly important role
in building careers, many have not acquired the necessary
technological skills needed to keep up.
Being computer illiterate in today’s high-tech business world is
almost indistinguishable from being functionally illiterate. And
it’s difficult to believe there are successful people in the
business world who do not know how to use a computer.
Unfortunately, these corporate managers are mistaken in the
belief that they can avoid computers and remain successful in
the workplace.
In the late 1990’s, I was hired by a successful direct sales
catalog company to design their sales catalogs. The Director of
Advertising was in his mid 50’s and had, over the years, had a
successful career. He was in his late 40’s when desktop
computers first came into the workplace and he had no interest
in learning a new technology. He assumed, that because he had
never needed computer technology to succeed in the past that he
didn’t need it now.
At first he escaped learning computers by joking about the new
technology, and later he relied on his employees to write his
emails, schedules, spreadsheets etc. Eventually, he became the
only company executive who didn’t have a computer on his desk.
In his stubbornness not to learn the new technology, he had
become a dinosaur.
He resisted and resented learning how to use a computer. At the
beginning of every year he made a resolution to get a computer
and learn all about it; but he never followed through.
When he attempted to modify a computer file himself, he would
hold the mouse backwards. When he didn’t get the response he
wanted, he’d slam the mouse down hard on the desk in frustration.
Unfortunately he couldn’t keep up with the technological changes
that computers had made in the printing industry either, or how
design software meshed with those changes. He would give long
lectures on antiquated printing techniques without understanding
that his concerns about old-fashioned methods could be
alleviated with a push of a menu button.
One day the company was sold, and when the new management came
in guess what happened? He was forced into early retirement
because he lacked the computer skills and the technical
knowledge of his industry. Although he had over 25 years with
the company, his skill set was inadequate for someone in his
position.
Today, middle-aged managers who have never had to use computer
technology before are being required to learn by their
employers. Luckily, today there are many resources available
specifically to help mature executives learn the computer skills
they need to remain productive in the workplace until their
retirement.
There are countless Internet resources including “help” forums
and computer software learning sites. Continuing education
programs at local colleges and universities offer everything
from how to use an operating system to advanced spreadsheets and
presentations. For those who want to learn at their own pace, in
the privacy of their own homes, there are companies that offer
self-paced software learning tutorials ranging from learning
computers, sending email, using the internet and learning
business software programs.
As it’s impossible to have a successful career without embracing
computers and technology today, the most important thing is to
get started. Many successful people, when they come into contact
with a new technology for the first time, consider themselves
too stupid to deal with it and fear failure. Don’t become
discouraged; there is nothing to fear . . . your computer won’t
self-destruct if you make a mistake, and soon you’ll become a
computer geek like the rest of us.
Copyright 2005, Video
Professor Inc. All Rights Reserved.
About Author :
Mary Carroll is a customer advocate for Video Professor, the
leader in self-paced software learning tutorials, helping our customers to
better understand Video Professor and how our tutorials can
provide tools to learn various software programs to your desired
level.