Dave Chase in his column at iMedia "Sugarshots: The Big Picture"
expounded on the virtues of Open-Source Marketing Plan. In his
article, Dave explained the main ideas came from James
Surowiecki's "The Wisdom of Crowds: Why the Many Are Smarter
than the Few and How Collective Wisdom Shapes Business,
Economies, Societies and Nations."
This author’s open-source marketing plan, as announced on June
29, 2005, is mainly for small and medium-sized businesses. By
keeping it simple, this author hoped it can be useful to
businesses with a limited budget, can get "more bang for the
buck".
The objective is to gain 3000+ inbound links within one year by
sending:- A. 48 free-reprint articles in one year. B. 4 free
e-books in one year. C. 4 free software similar to corporate
gifts or freebies D. 6 press releases in one year.
Getting many inbound links is vital as a hits generator -
sources for new visitors. Sometimes, internet users on reading
the articles, e-books or using the freebies may visit the
originating site directly.
The site www.seecrets.biz
started in early May 2005 with one article. In the following two
months, ten articles were submitted and two press releases were
issued. All these are available at this author’s site with the
dates concerned.
After two months, over 300 inbound links were obtained. It is
difficult to be accurate because Google does not list back-links
from sites with PageRank of less than three. During the first
few weeks, counting was easy when the number was less than 100.
The results from the Google, Yahoo and MSN search engines on
July 9, 2005 at 0800GMT are as follows (the figures within the
brackets represent the total competing pages):
"Seecrets" got 1(7570), 1(1040) and 1(3681). "Stan seecrets" got
4(338), 1(215) and 1(737). "Joe Nogood" got 4(694000), 8(1330)
and 1(2447). "Rebrand software" got NR(84000), 15(88800) and
11(31124). "Open source marketing plan" got NR(26.7million),
10(5.2million) and 12(1million). "Open source marketing plan"
got 3&4, 6&7 and 2 through the Press Release sites. (Please note
that "NR" means not ranked in the top 20.).
The first three keywords (seecrets, stan seecrets and joe
nogood) are important to this author’s site’s brand.
The keywords (joe nogood, rebrand software and open source
marketing plan) were only introduced in late June 2005. The last
two are relevant to the site’s activities.
These are the preliminary results. Readers can always inspect
this author’s website and decide that no unfair or illegal
methods were used. Knowledgeable readers should be able to see
the meta-tags with ease.
This author’s take
Whether these results are good or not, it is up to the readers
to decide. It can be a useful guide for website owners to
improve upon and hopefully report back to the Internet community.
This is the first step of a long journey. There will be more
mountains to climb, battles to fight, obstacles to overcome and
so forth. This author is satisfied that the chosen brand has
taken root. Whether this root can grow to support a giant
redwood tree or just a bush that will wither away in the next
few years, is yet to be seen.
This author wishes to thank the fine people behind
rushprnews.com, isnare.com, ezinearticles.com, bloggeroff.com
and many others for making this tumultuous journey for this
techie-turned-Internet writer, a smoother one.
The Joe Nogood Gift Store Story – Joe runs for Political Office
(Episode 2)
[Author’s note: Joe Nogood and JoeNoGood.com are fictional. It
is an experiment to portray current events and issues (where
angels fear to tread) in a lighthearted perhaps entertaining
manner. Below is a conversation between Joe and his longtime
buddy, Stan.]
Joe: Let’s go and visit DMV.
Stan: DMV? You’ve just renewed your driving license last week.
Joe: Not the Department of Motor Vehicles, you dummy. The
Drunkards of Mountain View – they’re so fixated on brandy,
burgundy, booze stuff (referring to their search algorithms’
names). They are drunk with their own success.
Stan: What name will they use for their next algorithm?
Joe: BS.
Stan: But, BS is an organic matter. What has that got to do with
booze?
Joe: Ah, the Danes use plenty of that stuff to make methane gas.
By using genetically modified bacteria, you can use this BS
stuff to make ethane gas, the precursor of ethanol – pure
200-proof alcohol.
Stan: Why visit these drunkards then?
Joe: All their rankings stuff are BS. Somehow, they managed to
convince the whole world and make a lot of money in the process.
They may provide a few pointers on how to be President.
Stan: President?
Joe: By using DMV in our pages, DMV is related to roads and
being a middle-of-the-road candidate, we’ll occupy all top 100
rankings for all our web pages. Joe I. Nogood is running for
President with the slogan "I NoGood".
Stan (thinking to himself): Joe has a way of making the
irrelevant, relevant. Just maybe, Joe will make a great
President. Maybe.
[To be continued]
Stan Seecrets Postulate: Where we originate is the same – our
mothers’ womb. Where we are heading is the same – six-feet
under. In between, we communicate. (Inspired by George
Santayana, Spanish-born American philosopher - There is no cure
for birth or death save to enjoy the interval).
About Author :
The author, Stan Seecrets, is a veteran software developer with
25+ years experience at http://www.seecrets.biz which
specializes in digital asset protection and total website
management. You can send your views or criticism by e-mail to
Stan at seecrets.biz. © Copyright 2005, Stan Seecrets. All
rights reserved
