Many ventures are faced with the challenging task of raising
venture capital. The first part of this process is finding the
right venture capital firm (VC). While this may seem simple, it
isn't. There are thousands of venture capital firms in the
United States alone, and going after the wrong ones is one of
the most common reasons why companies fail to raise the capital
they need.
When seeking a venture capital firm, there are six key variables
to consider: location, sector preference, stage preference,
partners, portfolio and assets.
Location: most venture capital firms only invest within 100
miles of their office(s). By investing close to home, the firms
are able to more actively get involved with and add value to
their portfolio companies.
Sector preference: many venture capital firms focus on specific
sectors such as healthcare, information technology (IT),
wireless technologies, etc. In most cases, even if you have a
great company, if you fall outside of the VC's sector
preference, they'll pass on the opportunity.
Stage preference: VCs tend to focus on different stages of
ventures. For instance, some VCs prefer early stage ventures
where the risk is great, but so are the potential returns.
Conversely, some VCs focus on providing capital to firms to
bridge capital gaps before they go public.
Partners: Venture capital firms are comprised of individual
partners. These partners make investment decisions and typically
take a seat on each portfolio company's Board. Partners tend to
invest in what they know, so finding a partner that has past
work experience in your industry is very helpful. This relevant
experience allows them to more fully understand your venture's
value proposition and gives them confidence that they can add
value, thus encouraging them to invest.
Portfolio: Just as you should seek venture capital firms whose
partners have experience in your industry, the ideal venture
capital firm has portfolio companies in your field as well.
Portfolio company management, since they are industry experts,
often advises VCs as to whether the company in question is
worthwhile. In addition, if your venture has potential synergies
with a portfolio company, this significantly enhances the VCs
interest in your firm.
Assets: Most companies seeking venture capital for the first
time will require subsequent rounds of capital. As such, it is
helpful if the VC has "deep pockets," that is, enough cash to
participate in follow-on rounds. This will save the company
significant time and effort in maintaining an adequate cash
balance.
Finding the right venture capital firm is absolutely critical to
companies seeking venture capital. Success results in the
capital required and significant assistance in growing your
venture. Conversely, failing to find the right firm often
results in raising no capital at all and being unable to grow
the venture.
About Author :
GT Business Plans has
developed over 200 business plans for clients that have
collectively raised over $750 million in financing, launched
numerous new product and service lines and gained competitive
advantage and market share. GT Business Plans is the sister site
of GT Venture Capital.