Are your marketing efforts limited to your target market? One of
my "Front Page" customers came to me with his dilemma. His name
is Thomas F. Seymour and he owns the Gold Link. Through the
advice I gave Thomas you can dramatically expand your market.
First, I must outline the problems he had expanding his market.
Thomas F. Seymour sells gold jewelry for an internet lowest
price of $10 per gram at www.tgoldlink.com. His business
achieved front page placement in all the major search engines,
with over 20 different set's of keywords pertaining to gold
jewelry. He has several marketing virus's and articles
circulating in his target market. He posts ads religiously in
jewelry related ezines, newsletters, and in jewelry discussion
forums. In other words he is now making money, from his target
market. The income kind of levels off though, and he needs to
know how to increase his income and expand his market.
Now, let's say, he would like to get exposure in front of the
Internet crowd that spends their time looking for free stuff.
"FREE" is always in the "top 5 most searched word in the
internet search engines" list. However to post in those areas
would be considered spamming because, well, he sells gold, he is
not a freebie site.
Okay, what about expanding his jewelry site to include posts in
the huge target of internet marketers, ton's of discussion
forums. Most successful Internet marketers can afford his
products. So many marketing ezines allow free ads. There are
more ezines with "internet marketing" as a topic, than any other
topic. But to post an ad for jewelry in these marketing e-zines,
it just wouldn't happen. Your product or service needs to fit a
certain niche to be discussed or submitted to any topic related
ezine or discussion group.
So how do we break those barriers? It's quite simple really, in
the case of the Gold Link. His solution was as follows for those
2 examples above.
First, find a free product that you believe in. Offer it from
your site as a thank you for signing up to your mailing list. In
The Gold Link's case it's a free cellphone. Now he can post an
ad in any freebie listing place to the effect that the Gold Link
is giving away free cellphones. Ton's of free ad space in all
the ezines with free stuff as a topic. Plus it grows his mailing
list.
Second, get involved with a marketing package you can discuss in
the marketing ezines and forums. In Gold Links case he signed up
for Startblaze, nomorehits, and ezytraffic and several more. I
then wrote a special Traffic Magic report about how to automate
the credit building process in these programs. He gives the
report away free through an autoresponder
trafficmagic@tgoldlink.com. This report was so effective and it
intrigued so many marketers that they had to go check him out
some bought gold. It allowed him to expand his exposure into the
internet marketing crowd. It allows him to submit his ads to the
internet marketing ezine community.
Be creative and you can go "on and on" about "how to get into
other target markets," but those examples should help point the
way for some of you who are hoping to expand their market.
About Author :
Richard Bolduc, webmaster for The Rhinos Web, a featured speaker
and the well known author of "Front Page, Webmasters Guide to
the Search engines." Find Out WHY Every Website YOU Submit CAN
Land on the Front Page. Results Shown Here.
http://www.rhinosweb.com/frontpage.html