1. Collect as many prospects' email addresses as possible. It's
very important to start your own opt-in lists of prospective
buyers.
2. When you ask for a visitor's email address, ask for their
name, also. You will then be able to personalize the follow-up.
Personlization builds trust and will get the email opened much
more than a canned response message with no personalization.
3. Have your prospects sign up for a FREE email course that
follows up at least 7 times (more if possible). If you give
something of value like an email course, you will greatly
increase your chances of getting your email read.
4. Build a mini-site catered to just one product. Post a report
on how you can save money or make more with this product or
service. Have it laser focused so as to lead the buyer to a
decision quicker.
5. Bid on keywords on pay-per-click search engines. Purchase
text link ads in these search engines. Make sure that the
keywords are targeted to your product or you may pay too much
for each click.
6. Start a viral marketing strategy. Give away a free ebook or
software application that is of great value - something that no
one else is giving away. Have your affiliate advertising, i.e.
banner or text ads, within the ebook or application.
7. Write articles and send them to ezine publishers. The secret
is find large subscription based ezines and write a particular
article that is focused to that audience. i.e. writing a article
that is about getting top positions in search engines to a
newsletter that is all about search engines.
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