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Word Count: 579 Character Width: 60 Resource Box: Get Noticed
eBook / Paula Gardner
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How To Get The Press To Come To You
- by Paula Gardner
(c) Paula Gardner. All Rights Reserved. http://www.BookShaker.com
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Have you ever noticed how the same people’s names always seem to
appear in magazines and newspapers articles which quote them as
a source of info and advice on their own particular subject,
whether it is web functionality and design, cosmetic surgery or
investment banking?
They don’t just get there by accident. They, or their PR
Company, have put in a pretty concerted effort to become an
expert in their field. And here’s how you can become one too...
1. Your first step is to define your niche. Don’t just choose
the whole of your industry. Choosing a particular area that has
relevance for people’s lives (or their money!) means that you
will be more appealing to a journalist or editor. For instance
if you are a life coach choosing one area of coaching (say
helping people find a new job) is going to be more successful
than trying to set yourself up as an expert on everything.
Likewise if you deal with investing people’s money, talking
about investing for your children’s education and further
education will bring you better results as specific situations
and articles will bring you into the mind of the journalists.
2. Get your press release written – who you are and what you do
should be summed up clearly and precisely. If you can’t handle
writing a press release get hold of a copywriter or contact me
for details of my press release writing service. Make sure it
has a vibrant and attention grabbing first paragraph as many
journalists are too pressed for time to read beyond it.
3. Identify your target publications. This might involve some
research into what your potential clients read, watch and check
out on-line. Don’t be distracted by the thought of getting into
gorgeous glossies or huge consumer publications if your clients
are more likely to be swayed by something they read in the trade
press. Focus.
3. Sort out your press release (or get me to do it for you!) and
send it, together with your tip of the month/week on
investments, caring for your teeth, getting new clients, or
whatever your particular niche may be. Experts have to be adept
at putting difficult ideas and concepts into layman’s language
so keep tips practical and easy to read. When sending to
journalists keep it in the body of an email, no attachments, no
fancy pictures or logos.
4. Make a date in your diary to send a new one out every
month/week. Don’t forget to include your press release at the
same time.
5. Make sure you have your extras (photograph, biography, logo)
ready to go at all times if requested by a journalist.
6. Give the press a valid number, possibly even your mobile,
where it’s going to be easy for them to reach you without having
to navigate switchboards or assistants.
7. Don’t forget radio. Even if you think that you’re unlikely to
reach a large number of your potential clients by appearing on a
particular show (and you can usually do this from home or the
office if time is a problem), it’s great to be able to say “as
heard on..” and it’s good practical media practice for you.
Finally, even though your clients may not be listening,
potential press contacts often are!
8. Advertise the fact that you are available for media comments
and articles in as many places as possible – on your website, on
your business card, in your email signature - and use your
published tips to create a portfolio (both online and in a nice
funky folder!) to further enhance your reputation as an expert.
======================================================= Boost
Your Small Business Profile In 30 Days Or Less? Learn to get
high-profile exposure on a low-profile budget when you read the
"Get Noticed" Workbook...
http://www.bookshaker.com/product_info.php?products_id=37
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KEYWORDS do your own pr, pr,diy pr campaign,do your pr,pr
campaign, public relations,diypr,paula gardner,uk pr
book,networking
About Author :
PR consultant Paula Gardner has over 12 years experience in PR
and trains business owners in doing their own PR through her
courses and training programmes. Learn how to do your own PR in
her book, Get Noticed: How To Boost Your Small Business Profile
In 30 Days Or Less...
http://www.bookshaker.com/product_info.php?products_id=37
