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   How to make a better business (Part I) AddThis Social Bookmark Button
27 Sep 2008 07:19:05 | Dr. Roberto A. Bonomi

Make money with what you know!

Everybody knows that your better business is your own business.

Many want to do something at home and earn money with their computer, but they don't know how to come up with a product.

But you are alive aren't you? And most of all you have lived lots of experiences that could mean money to you. The only problem is that you don't know it, you don't know to find your better business making profit from what you know!

Maybe you just lived you life taking care of your sick parents, or you have carpenter's knowledge, or, plumber, or electrician, you say. Whatever you know there's people that would like to know it and would like to pay for it!

So what am I trying to tell you? I'm telling you that no matter what you did with your life, you most probably are sitting over gold without knowing it.

There are hundreds of millions of people on Internet, and tens of thousands would like to know whatever you know, you only need help to obtain profit from your better business knowledge.

Each of us lives a life of unique circumstances and experiences that results in building a body of knowledge... knowledge that has value and that can be packaged and sold to others!.

Of course you can always work in someone else's business, and if this is the idea you like most, read my Affiliate Programs web page at: http://www.easy-home-business.com/aff/affprogram.html

But why work for a share when you can take the lion's part? The biggest profit will always come from YOUR better business!

Start right now! I will help you write your first Info Product, a simple 10 pages booklet, going through the following points:

Discover your better business within you Create a product with it Give your product a name Build a site Publish it Sell it

DISCOVER YOUR BETTER BUSINESS WITHIN YOU!

To discover your better business within you you need to do some brainstorming, the goal of it is to make you aware of the gold mine within you. You must choose from something you love and are passionate about. Maybe something you like to read or do, maybe your hobby. What special body of knowledge have you learned from your job?

What do you do day after day, without even thinking about it (ex., child-rearing) -- think about what you tend to do in a typical day, and what you've learned from it. What sections of a book store or a magazine shop do you automatically gravitate toward? What kind of TV shows do you tend to like most? Movies?

Don't worry, there are tens of questions that will help you discover your better business.

For instance, if 'travel' is a hot topic for you *AND* you're a mom with three children in diapers, your better business could be based on "Travel tips for families with babies". Or... If you're a woman who can fix a flat tire, without breaking a nail, or change a spark plug in 5 minutes flat, your better business could be to create an infoproduct for other women who aren't so car savvy.

No matter what topic you brainstorm up, you'll need to do a quick survey to determine your readers' most pressing needs/problems.

If you think that an expert step by step detailed guide will help you find your better business, you won't find a better one than "Make your knowledge Sale" (MYKS) http://newsletter.easy-home-business.com/hts/myks.html

Idea - Generating Exercise 5 in MYKS! has several more variations on this valuable exercise. Actually, MYKS! has six powerful brainstorming tactics to find your better business..

Before you give your idea a GO, review it against the MYKS! 10- point "Reality Checklist." It will determine if your better business idea can withstand the rigors of being exposed to the world.

You must answer "yes" to at least 8 questions to proceed. Otherwise... ... next idea, please! OK, let's start...

Is this a topic that I really have a great deal of interest in?

Will I genuinely ENJOY writing about it?

Are there at least 10-20 places to promote/market my information product (e-zines, mailing lists, Web sites)? Does it lend itself well to search engine marketing (via gateways -- read Make Your Site SELL! http://newsletter.easy-home-business.com/hts/myss.html for full info on traffic-building via gateways).

Are there at least 5 people that I can interview as part of the infoproduct?

Have I identified at least 3-5 pressing problems that my readers are currently facing?

Can I find at least 100,000 prospects through online and off- line opt-in e-mail lists? (the more, the merrier -- check out Postmaster Direct ( http://www.postmasterdirect.com/ ) or Best Mailing Lists ( http://www.bestmailing.com/ ).

Have I read at least 4-5 of my competitors' information products?

Can I find at least 5 distinguishing factors to write about in my infoproduct, that my competitors have not focused upon?

Have I come up with at least 5 benefits of why my infoproduct ideas are better than my competitors'?

Are there at least 5 people from whom I can obtain testimonials or endorsements?

Have I come up with a great domain name that is both memorable and applicable to my infoproduct's content? (Check at BetterWhois.com ( http://www.betterwhois.com/ ) for availability.)

And, the most important single factor to consider, for your better business, and how to be sure about it...

DO PEOPLE WANT THIS KIND OF INFORMATION?

(In MYKS! you can find another 16 important points, too. ) But we're trying to get you up and running with a simple e- booklet about your better business idea in a couple of days, right? So let's keep running...

The most important time that you spend on your entire project will be the time that you spend brainstorming your better business idea, and assessing your ideas! Take your time and get this part right. It will save you a lot of time and grief down the road. Why? Because you'll think up and develop the RIGHT product, instead of the wrong one!

Okay you've got a great topic for your better business information product. Using targeted discussion groups, you've discovered your prospect's needs and pains. Plus you've used Your better business 10-Point "Reality Checklist" http://newsletter.easy-home-business.com/hts/myks.html

to assure that your better business idea's booklet is indeed a saleable product. Now it's time to start developing an outline.

CREATE A PRODUCT FOR YOUR BETTER BUSINESS!

Since we're creating a simple e-booklet for your better business, it's a good idea to keep our outline as simple as possible. So let's use two of the simplest, most basic outlining formulas for your better business from MYKS!.

Your better business e-booklet can feature a selection of 10 or more tips, techniques or guidelines, that apply to your specific niche. Depending on the number of tips, you can either have a few sentences to explain each one, or a couple of paragraphs.

Your better business Frequently Asked Questions: Come up with 20-30 commonly asked questions within your niche, and provide the answers.

You're halfway to finishing your better business infoproduct. And after you do finish, the real fun starts... Marketing and Selling it! At this point you have an outline, and you have thought up at least a few key points you want to discuss for each tip or question.

Just to make sure you haven't missed anything from your better business prospect's point of view, continue collecting and evaluating responses from the discussion groups. Do another hour or two of research on the Web to smooth out any of the rough spots.

If you need more data, read a few ezines in your better business niche, to see what people are most interested in. You can find ezines galore at The Directory of Ezines http://hop.clickbank.net/hop.cgi?robertoab+lifestyles

OK, got all your notes together? It's time to flesh out your outline. Using all of your collected data, along with your own knowledge, elaborate upon each question or tip in your better business booklet. Write the content, just the first draft of your better business idea.. It's not critical to make it perfect yet. Just write ideas as they come. Organize them into the appropriate parts of the outline and elaborate upon them.

Write, write, write all the ideas that come to your mind for your better business.. Forget about grammar and typos --just get it down for now. Three hours each day should result in a pretty good first draft of your better business 10 page document.

Now that you've written most of your better business content, you've got a strong feeling for the primary message and the major benefit... your USP (Unique Selling Proposition). that single most important benefit to your customer that only *YOU* can deliver with your better business..

This is fully explained in Make Your Site SELL! http://newsletter.easy-home-business.com/hts/myss.html (Actually, EVERYTHING about how to build your better business with your knowledge is fully explained there. :-) that's why it's generally accepted by marketing gurus as the "best resource ever for selling on the Net."

Written by Dr. Roberto A. Bonomi



About Author :
Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-business.com If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.

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