More and more writers are piling onto the web to offer you their
expert writing services. But are they really experts?
Here's how to tell if the copywriter or content writer you're
considering has the "write" stuff:
1. What credentials do they bring to the job? Find out if they
have an appropriate background like journalism, advertising or
public relations.
2. How many years of writing experience do they have? Look for
someone with a portfolio that goes back before there was an
Internet.
3. Does their own website meet your standards for well-written
content? If it's riddled with spelling and grammar mistakes or
seems unclear, you know you're dealing with a wanna-be and not a
pro.
4. Ask for samples of the type of writing you need, whether it's
website content, a sales letter or a news release. Do you like
what you see?
5. Make sure their work comes with a guarantee. Not just "I keep
writing until it's good enough", but a full money-back offer.
6. If you think you've found your writer, commission a small,
inexpensive project first. If you're happy with the quality and
the speed with which it's produced, you know you can send him or
her more important work.
7. Be wary of writers who take days or, heaven forbid, weeks to
answer your correspondence. That's your first clue that the
customer does not come first.
About Author :
Suspect your e-content is not working hard enough for you?
Heather Reimer writes action-inspiring web content, sales
letters, news releases and articles, all at low rates. Get a
FREE content analysis report on your site when you request an
estimate. mailto:heatherreimer@codetel.net.do
