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Do you know all the major strategies for getting valuable
one-way inbound links?
With search engines putting a damper on direct reciprocal
links, the hunt for the elusive one-way inbound link is on.
As someone who works with small business website owners, I've
heard just about every inbound-linking scheme there is. In the
end, I've only seen five strategies that really work
consistently for getting hundreds of links.
Yet there's perennial interest in alternative linking
strategies. Why? Perhaps because the five major effective
strategies involve a certain amount of hard work, and for many
people, SEO is an endless magic bean hunt. So, before looking at
those five most effective strategies, let's look at some of the
supposedly easier alternatives. Link farms never seem
to die. The latest variations try to pass themselves off as
viral marketing, but are really a sort of endless pyramid
scheme: you link to me, so I link to someone else, who links to
someone else, and on and on down the line. If you think this
will work, let's just say I admire your ability to maintain a
childlike innocence despite all the mean names I'm sure everyone
calls you. Many one-way inbound linking strategies fall
into the great-if-you-are-lucky-enough-to-get-it category, such
as winning a web award or being featured on a high-PageRank
website just for being so great. Other one-way incoming
link strategies are in the
this-will-take-forever-to-get-anywhere category, such as
offering to provide testimonials to all your vendors in exchange
for a link to your site. (Hint: If you can get more than twenty
links that way, you probably need to simplify your supply
line.)
Now, on to the five major ways of getting large numbers of
one-way inbound links. Some are better than others, but they all
have more potential than some of the more madcapped strategies.
Of course, none is a good strategy all on its own. You have to
understand all five strategies in order to really gain a
distinct advantage in the one-way link hunt.
1. Waiting for Inbound Links
If you have good content you will eventually get one-way
inbound links naturally, without asking. Organic, freely given
links are an essential part of any SEO strategy. But you cannot
rely on them, for two reasons: Unfortunately,
"eventually" can be a very long time. There is a
vicious cycle: you can't get search engine traffic, or other
non-paid traffic, without inbound links; yet without inbound
links or search engine traffic, how is anyone going to find you
to give you inbound links? 2. Triangulating
for Inbound Links
Search engines will have a tough time dampening reciprocal
links if the reciprocation is not direct. To get links to one
website you offer in exchange a link from another website you
also control. This would seem to be a mostly foolproof way of
defeating the link-dampening ambitions of Google and the rest.
If you have more than one website, you probably are already
employing this linking method. There are only a few drawbacks:
You need to have more than one website. Stop laughing!
There really are businesses that only have one website! In fact,
they may be your clients someday. The work required to
set up this kind of arrangement and verify compliance is not
insignificant. The process cannot be automated to the same
extent as direct one-to-one reciprocal linking. As with
traditional reciprocal links, a very big drawback is that the
links are mostly on "Resources" pages that are just lists of
links. There's only a small chance of getting significant
traffic from these links. Plus, any "Resource" page may well
eventually become an easy target for link dampening, if that
hasn't happened already. 3. Submitting for
Incoming Links
They are the legendary fairy lands of SEO: PageRank-passing,
no-fee-charging, non-corrupt and actually well-run directories
of relevant links. Yes, they really do exist. An SEO friend
tells me he knows 200 good ones just off the top of his head.
Plus, there are other kinds of directories: directories of
affiliate programs, of websites using a certain content
management system, of websites whose owners are members of this
or that group, of websites accepting PayPal, etc. etc.
Ah, a link in a PageRank-passing link directory: it's a good
deal if you can get it. But let's say you do get links from all
200 such directories and a hundred more from the little niche
directories--now what?
4. Paying for Inbound Links
Buying and selling text links on high-PageRank web pages has
become big business. Buying good traffic-generating "clean"
links is a great alternative to pay-per-click advertising, which
confers no SEO benefit. But, there are a number of pitfalls of
relying primarily on paid links for SEO: The cost of
the hundreds of links required for substantial search engine
traffic can become prohibitive. As soon as you stop
paying, you lose your link--you are essentially renting rather
than owning, with no "link equity" building up. Google
is actively trying to dampen the impact of paid links on
rankings, as revealed in various patent filings. Given
Google's mission to dampen paid links' effectiveness, paid link
buyers have an interest in verifying that a potential paid link
partner is "passing PageRank." But identifying appropriate
PageRank-passing paid link partners is quite a task in
itself. Google is actively trying to dampen the impact
of any "artificial" linking campaign. Having most of your links
on PageRank 3 or higher web pages would seem to be a dead
give-away that your links are "artificial," since the vast
majority of web pages (note: not necessarily websites, but their
pages) are PageRank 1 or lower. Meanwhile, buying PageRank 0 or
1 links would have so little impact on a site's PageRank that it
would not be worth the expense. 5.
Distributing Content
All of the above four inbound-link-generating methods really do
work. But it is the fifth method of getting one-way inbound
links that is the most promising: distributing content
The idea is simple: you give other websites content to put on
their sites in exchange for a link to your site, usually in an
"author's resource box," an "about the author" paragraph at the
end of the article.
The beauty of distributing content for links is that the links
generally generate more traffic than links on a "resources"
page. Plus, your article will pre-sell readers on the value of
your site.
The downside, of course, is that it's no small amount of work to
create original content and then distribute it to hundreds of
website owners. But nothing good ever came easy. And on the
internet, one-way inbound links are a very good thing.
In conclusion, there are a number of ways of getting one-way
inbound links, and if you're smart, you'll use all of them.
About Author :
About the author Joel Walsh is the owner
of UpMarket Content. C
heck out this guaranteed website promotion content distribution
package:
http://upmarketcontent.com/website-promotion-package.htm
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