h1>8-REASONS MLM DISTRIBUTORS
FAIL... © Copyright
2004 Thom Reece All Rights Reserved
There dozens of reasons why any one individual
might not be successful with his/her network marketing
business... or any other business for that matter.
Here are a few that I can think of right off the top of my head:
NOT TREATING IT LIKE A BUSINESS...
Network marketing or MLM is just another method of distribution
of a product or service. It is a "business" in every sense of
the word. Many new distributors do not realize that all the same skills and
dedication to effort, that are required to be successful in any
business, are needed in their MLM business.
UNREALISTIC EXPECTATIONS...
Unfortunately, this industry has the reputation of making it
sound too easy. Distributors, in their eagerness to build "any"
type of organization, paint too rosy a picture to convince a
prospective distributor to come aboard. This is a disservice to
the industry, the recruiting distributor, and to the prospect.
Experienced and successful
distributors do a lot of "sifting & sorting" to find the right
prospects for their organization. They require that the
prospect jump through a lot of qualifying hoops to become part
of the team.
NOT BEING TRAINABLE...
If you cannot, or will
not, take coaching and instruction then MLM is not for
you. Surprisingly, those with strong professional selling
skills are often the worst choice you can make for potential
team member. They often think they must "re-invent the wheel" to
conform with their selling experience. Your successful upline
"knows" how to work your business. Follow their lead and
duplicate the already successful system.
POOR CHOICE OF UPLINE...
Your choice of your upline
sponsor is critical to your success. Most new
distributors give little or no attention to this important
detail. If you sponsor is not a good trainer, or is not willing
to implement the systems necessary to support YOU... then you
have the wrong sponsor. Your sponsor, in the truest sense of the
phrase, is your "partner in success". A bad one can
stifle your success... a good one can skyrocket your profits
and greatly shorten our learning and selling cycle.
If you have a sponsor who is not serving your needs then work
upline until you find someone who will give you the support you
need...and have every right to expect.
POOR CHOICE OF COMPANY/PRODUCT...
Always look at the product first. If you would not "willingly"
buy the product and enjoy it's benefits... why do you think
anyone else would? Marry the product with your own interests and
needs. If you are interested in wellness, health & fitness, etc.
then select a company who has a leadership position in these
product lines. Don't try to sell something you can't get
enthusiastic about... and which does not fill a proven need in
the marketplace. Never
mistake the "comp plan" for the opportunity... the opportunity
is in the product. The most lucrative pay plan in the
world will not pay you a dime if you cannot sell the product...
and the customers do not willingly re-order.
NOT DEALING WITH CONSUMABLE PRODUCTS/SERVICES...
Your success or failure with any MLM will be greatly determined
by the "consumability" of the product. If the product is a
"one-time" purchase the success of the MLM model is doubtful.
Residual income depends on
the consumability of the product.
YOUR OWN LACK OF DISCIPLINE & PATIENCE...
No business becomes successful instantly. MLM is no different.
You should become involved with any MLM only if you are
willing and able to commit
a minimum of one year of hard work to the building
process.
YOUR UNWILLINGNESS TO COMMIT MONEY & TIME TO BUILDING YOUR
BUSINESS...
Building any business requires a certain commitment of time and
money to succeed. You must make available a minimum number of
hours per week to "work" the business... and you must be willing
to invest the money necessary for advertising, supplies, lead
generation, etc. MLM is NOT a get-rich scheme, despite the wild
claims made by some. Network marketing IS a business
that requires the same level of dedication that getting to the
top of any Fortune 500 company takes.
With MLM, however,
YOU own the company and there is no arbitrary boss determining
your worth.
About Author :
Thom Reece is the CEO and founder of MaxxMLM.com... the premier
online resource for network marketing pros. He can be reached
at: thom@maxxmlm.com, 808-929-7377, or Fax: 808-929-8711