Today, most businesses want a website. Some already have one.
Others want one. They don't want to hire IT staff and probably
can't afford any. And in most cases, an in-house IT staff,
especially for your typical small business, just isn't
necessary. But, that doesn't mean that you have to go without or
will be forced to use some cookie cutter website or a personal
Frontpage experiment gone awry. You can hire a web
developer/designer to create a professional website for you, set
it up, then hand it over to you for you to do what you want with
it. But, how should you go about finding someone to do this?
What should you look for? There are literally thousands of
companies/individuals out there offering to do your website. How
do you pick from this large group?
What Do You Want?
The first step is to decide exactly what you want on your
website. This is very important as it will determine what the
requirements are and, in turn, what skill set your web developer
needs to fulfill your needs. Here are some questions to ask of
yourself:
* What kinds of information do you want to have on your site?
Approximately how large do you envision the site (# of pages)?
* Will your site require regular updates? Do you want to do
these updates yourself?
* Will you be engaging in e-commerce on this website?
* Will you need a database?
* How fast do you need the job done?
* What is your budget?
Start Your Search
Doing a web search for someone that has the skills you will need
for your website will still give you a humongous list of
possible choices. Referrals are often the best method of weeding
people out. IF someone recommends a developer, it is because
they are happy with the service they were provided. So, if
someone recommends a developer to you, you should check that
developer out and see if they have the skills you will need from
them.
Often, the developers you are pondering are not located in your
town. In today's day and age, this is not usually a problem.
Yes, there are instances where a face-to-face meeting is really
beneficial, and if you are the kind of really considers this
meeting important, you should limit your search to developers
within driving distance of your location. Otherwise, the
internet and phone system provide all the communication you will
need, regardless of distance.
The first thing to do when considering a developer is to check
out their website.
* IS the site well-designed and attractive?
* Is it easy to navigate?
* Are there any broken links?
* Is the information complete (introduction to staff, company
location, contact methods, etc.)?
* Does the site load quickly?
* IS there a portfolio? (Very important. A developer without a
portfolio to display is a total question mark. You simply don't
know if the people are good or are snacking on doritos trying to
figure things out as they go).
* What skills does the developer have? Do they do design only,
or can they do dynamic web development and database design?
Also, ensure that they do not advertise themselves as a web
designer but focus mainly on print media. Internet design and
print design are different ballparks with different
requirements. Also, keep in mind that good use of Dreamweaver or
Frontpage does not in itself make a web designer. Check their
portfolio and ensure the developer really knows his stuff. A
person well-versed in internet development should know not only
about creating the site, but also maintaining it, marketing it,
and promoting it. Ideally, a web developer has successfully done
all of the above on his own sites.
* Does the site offer customer testimonials? Read them. And, you
might even contact those clients independently to ask them
questions of the service you were provided.
Small Freelancers vs. Big Firms
You need to decide if you want to work with a large design firm
or a small freelance company (or even single developer). There
is more security for the client when working with a larger firm.
The skills they offer vary widely because their staff is so
large, and they often have a very large portfolio. The caveat,
though, is that large companies often charge more money. The
overhead costs for such companies is larger, so they will charge
more. Additionally, larger companies often come with more
beauracracy. With so many developers, often communication is
just not what it should be, leading to inconsistencies in the
project due to miscommunication. Also, sometimes you will find
that these companies pay a little too much attention to process
rather than simply getting the job done.
Freelance developers offer better value for the money, and
because they are a single person, the communication flow between
them and the client is usually much better (one-on-one). If
there is a staff, usually the size is small, meaning
communication will still be more tight-knit. This will lead to
more consistent coding and coordination. Also, you know who is
responsible for your project and there is more accountability.
In larger firms, nobody is responsible in some cases. (or so
they say). The downside of freelancing is that their skill set
is their skill set, and if you need something that they don't
know how to do, they must research it. Also, freelancers are
limited by their size. If they already have a high workload,
then their throughout is limited and it may force you to wait.
So, depending on the size of your project, a large firm might
guarantee the job gets done quickly.
Rates and Guidelines
Check out the rates of the developer. Often, you will not find
the rates directly posted on their website. This is usually
because they like to do things by estimate, so simply contact
them, give them a few specs, and go back and forth until you get
a ballpark figure. When getting an estimate, make sure it is
detailed and exact. Ask any questions that you have. If you
think the price is too high, ask them about it. Don't be afraid
to counter-offer. They can always refuse.
Check out the developer's contract. Make sure the client is
protected. PAy attention to guarantees of response time. You
want to make sure your developer is available for you. Also,
look for their policy on project changes. Obviously, you cannot
alter the specs of your project once an estimate is agreed upon
without expecting additional fees. Ask them about this. Also,
inspect the contract for warranty of work. Who will they handle
bugs in the work they have done?
Talk With Them
Any developer you consider should have a method of being reached
by phone. Call them and gauge their personality. Make sure they
are good people who you can talk with and bounce ideas off of.
See if they treat you right or act like they barely have time
for you. Good communication is very important to a successful
project, and if you can't properly communicate to your
developer, you should not hire him/her.
Evaluate
Evaluate your potential developers using the advice above and
you will be more likely to have successfully completed project
with minimal frustration.
About Author :
David Risley is a web developer and founder of PC Media, Inc.
(http://www.pcmedianet.com).
Specializes in PHP/MySQL development, consulting and internet
business management. He is also the founder of PC Mechanic (http://www.pcmech.com), a large
website delivering do-it-yourself computer information to
thousands of users every day.