There is little doubt that given the potential audience
advertising on eBay can be very cost effective. Compared to
other forms of advertising it is relatively inexpensive.
However, many eBay users rarely bother to work out exactly what
it is costing them to make a sale.
There are the obvious costs such as the listing, enhancements
and final value fees. Also you have to add the charges made by
Paypal if that is the option of payment chosen by the buyer. But
then you should really also consider what I call the invisible
costs. Let me explain, if for instance you buy many of the items
that you sell from Flea markets and garage sales what value do
you place on your time going to such events and don't forget any
travel expenses to get there.
Once you have got your items home you will need more time to
research, photograph and list your purchases. Now add the time
you spend packaging the items after sale and standing in line to
post them. You could easily find that each sale you make on eBay
could take an hour or more of your time.
If you really want to know how much time you spend on your eBay
business you need to keep a detailed diary for a few weeks.
Record the time when you leave your home on "eBay business" and
when you return. Add any expenses other than the cost of any
items you buy to sell on eBay. Once you are home log any time
you spend listing, photographing and packing items.
Do this for a few weeks and this will give you a good idea of
the non costed time you spend on your ebay business in an
average week. Next decide what you think your time is worth $10,
$20 or $50 an hour, this figure is entirely up to you and
represents what you would expect to be paid for an hours work by
someone else.
You can then work out how many items you sell a week on average.
So your figures might look something like this. Average hours
per week 6 at $20 an hour, average number of items sold per week
30. This would mean your time is worth $120 a week to you and if
you sell 30 items it has cost you $4 of time per item.
So to work out your true profit on any item you need to add not
only the cost of the item but also the other costs. eBay, the
Paypal and shipping fees and your time costs. You will now be
able to calculate what profit or lose you made on the sale. You
should also include something to cover those "mistakes" that we
all buy that disprove the theory that you can sell anything on
eBay. After that you will be able to calculate the true profit
that you are making from your ebay business.
I am not knocking eBay, quite the contrary; I think it is one of
the best methods for anyone to build a successful online
business. The point is that if you are to make real profits on
eBay it is important to make sure that you use your time to best
advantage. This can mean getting software to speed up some tasks
and possibly reviewing how and where you buy the items you sell
through eBay.
About Author :
Dave Bromley is a writer and internet marketer who specialises
in subjects related to ebay and online auctions. You can
subscribe tio his newsleter and 6 part mini e course by visiting
his information packed web site at
http:http://www.ukauctionline.co.uk