Given the competitiveness among venues available for the
conducting of conferences, I’m in awe of those who still leave
the organizing of conference details in the hands of amateurs. I
recently needed a venue to facilitate a serious, one-day,
belly-button contemplating session for a very important client.
They’re socially sophisticated, well travelled, accustomed to
the best, discerning and committed to excellence. They, like
many of us in the service industry, work very hard at delivering
a professional service to clients. And they, also like many of
us, are very sensitive to any slide in standards. I’m not going
to give the name of the venue in this scenario, because in
fairness to them, they’ve asked to use my
constructively-intended criticism as a catalyst for improvement.
But here’s the lowdown and learning:
I and a very efficient representative from the client side, with
whom I’ve worked before, chose to ‘recce’ the venue in advance
and meet face to face with the banqueting and conferencing
people to ensure our needs were precisely met on the day. We
even went to the extent of doing room visits to see if the
accommodation was up to spec. We decided, in order to be
different, to have our session in the chapel on the estate.
Unusual outcomes sometimes require unusual venues. I asked for
the removal of the existing hard-backed chairs and in their
place, carpets, couches and wing-back chairs and occasional
tables with lamps. Added to the lovely stained-glass windows, I
wanted an ambiance of relaxed comfort and luxury, sufficiently
laid back for conversation to be effortless. We were told this
was no problem.
We carefully explained the purpose and intended outcome to the
conferencing manager. I even booked myself to arrive a night
ahead of the conference at my own expense, in order to make sure
that things would be ship-shape before the clients arrived on
the designated morning. My ultra-efficient client-side
representative had made detailed lists to ensure there was no
possibility of a glitch. Partners, spouses and ‘accompanying
people’ were scheduled along, and entertainment and facilities
were organized for them too. The venue conferencing manager
appeared to understand the importance of all the detail.
When I arrived at the venue late afternoon the day before, I
expected to see some progress already underway in our conference
chapel. I was assured that a team would move in en masse at
06:00 the following morning and quick as a wink, our required
set-up would be organized. The following morning, the hard-back
chairs and rolled up long red carpet were piled outside the now
stripped venue by 07:00 but there was no other sign of progress.
Since we had clients arriving at 09:00 I was very concerned that
we wouldn’t be ready in time. The nature of the facilitation was
going to need me in a calm and resourceful frame of mind, so I
thought: ‘OK. No point or up-side in getting upset – play it
calm and collected.’ I did – which is not my usual style when
things are ‘not happening’. It didn’t help much. At 08:00 the
first (not too clean) couch arrived. A couple of chairs and
couches followed - sufficient only to seat half the delegates. I
pointed out that we needed double the number and asked for the
carpet to be laid over the stone-flagged floor first so we could
then properly arrange the seating. The carpet arrived. It was
filthy and covered with fluff, with jagged and wavy edges
guaranteed to ensure it wouldn’t lie flat. It transpired later
that this previously fitted carpet had been ripped up from a
room some time before as part of a renovation process. It had
therefore already passed its sell-by date and still retained the
original fitted shape of that room.
However, this was ‘the’ carpet. There was no other. There was
also no sign of a supervisor or manager to advise the extremely
willing but clearly out of their depth workers who were trying
to assist. Ratcheting up the pressure just a tad, I finally got
the carpet vacuumed and enough seating in the room for the
delegates. Insufficient occasional tables followed, and a man
was found at the back of the venue, fiddling with lamps with
very short power cords. They didn’t have extension cords
available, and even if they had, their idea was to have lamp
power cords trailing over the top of the shabby grey carpet, in
order to get the lamps working. With just a half hour to
‘lift-off’, I instructed the scrapping of the lamps. Insult to
injury was that two of the three portable gas heaters failed to
work and the one that did, didn’t work properly. Instead of
clean jets producing a comforting hiss of blue flame and
resultant warmth, we had yellow flames licking the heater hood
and producing soot. In mid-Winter.
In between all of this, I’d been setting up my own equipment,
getting my paperwork and handouts ready and trying to focus my
mind on what I had to do. There was still no sign of a
conferencing manager.
The piece de resistance was when I tried to move the stand for
the projection screen a little to one side. The screen itself
came crashing down on my hands. The sprung wire clasp intended
to hold it to the stand was broken and only just able to hold it
open provided there was absolutely no movement. I had visions of
a repeat performance in the middle of my facilitation.
Just a few minutes before the clients were due to arrive, the
managing director of the complex put his nose into the chapel
and mirrored my reaction to the carpet. He said that they could
replace the carpet with one or two Persians ‘taken from the
lounge’. By now, the seating was in place, we had no lamps, the
ambience I’d wanted was absent and it was just too little too
late.
My clients were gracious and very understanding - if a little
bemused - about the carpet. They had paid a lot of money for us
to use the venue – on my recommendation. I and their
representative had done everything short of physically source
and set up ourselves, the desired furnishings and the like. The
venue and their management – or lack of it – had let us all
down, seriously so. There are signs of ‘decay’ in a number of
arenas. The wife of the senior-most client told me that on
arrival at reception, the receptionist didn’t even look up and
greet her. This is a four star venue. Based on the absence of
assistance I encountered, they no longer deserve that grading.
Would I give them a second chance, recommend them to a client or
use them again? Dunno. Even though they’ve undertaken a
shake-up, I’m not sure I’d easily put myself at risk again.
That’s the power of one really bad experience.
In total contrast to this experience was my co-facilitation at
the end of the very next week, of a conference at the Mount
Grace Hotel and Spa in Magaliesberg. As always, it was seamless,
effortless, unobtrusive professionalism and efficiency from all
staff, throughout. Leaving me and the delegates to get on with
what we were there for - our business of the day. We didn’t have
to visit in advance. We let them know what we wanted and it was
set up and ready to roll even before I got to the conference
room. During breaks, our venue was subtly and ‘invisibly’
refreshed. Thank you Mount Grace management and staff for a
consistently brilliant and stress-free experience over the
years. Maybe other venues will realize that their ‘contribution’
can make or break a conference, and follow your superb example.
About Author :
Clive is a marketing and communications strategist and published
book author. His speciality is facilitating sustainable change
in individuals and organizations. Website: http://www.imbizo.com