Copyright 2005 Kurma Group
Content, content, content - everybody's talking about it! Are
you lucky enough to have a ton of content - maybe from an ezine
you've been publishing for years?
Then realize this: there's a right and a wrong way to put
content online. The wrong way creates a large content site that
doesn't DO anything except sit there.
But if you do it the right way? You'll have a MASSIVE content
site that makes you MONEY. Day in and day out.
I've developed a "secret formula" for clients with a ton of
content. It's based on creating a money-making SEO "wrapper" for
their content pages. This wrapper includes classic SEO
"triggers."
While this formula won't get you on page one for a pile of
keywords, it WILL help push you to the top of results pages for
highly targeted searches. Here's how you do it:
#1 - Build a simple template-based site that's 100% search
engine friendly.
By simple, I mean pared down HTML code. Avoid a lot of nested
tables, use minimal graphics, and NO javascript menus or
applets. If you have no design sense, today's web designers are
more search engine savvy. Just shop around at scriptlance.com,
and you can get good SEO design for $50-$100.
#2 - Add "SEO reminders" to your template.
Plug some mock-up copy into your layout, then break it up with
one big headline (your H1 tag in the HTML), and two or three
subheadlines (your H2 and H3 tags in the HTML). Add the word
"KEYWORD" in BIG letters to each. Also add similar "SEO
reminders" to SEO-critical HTML code, especially the Title and
Description.
#3 - Start plugging ALL your old content into your template, 300
words per page.
Why so few words per page? You want a LOT of pages on this site!
If the articles are longer than 300 words, simply put a
"continued" link at the bottom, and start another page. When you
get to 30 pages or so, stop.
#4 - Get a one-day Wordtracker account, and grab a bunch of
relevant and related keywords.
Say your articles are on personal finance. Use Wordtracker's
"Thesaurus" tools to collect tons of related keywords, like
money management, investment, debt management, etc. Grab a
boatload of keywords - thousands if possible.
#5 - Go back and fill in your "SEO reminders!"
Scan your keyword lists for relevant search terms to replace
those "KEYWORD" reminders in your Headers and HTML tags. Don't
stress over it, just use one keyword or keyphrase per page.
#6 - Make a good navigational structure for your site, then
apply to Google Adsense or another contextual ad program.
Once you're approved, get those ads on EVERY page you've built
so far. If you're allowed to display multiple ad units, put at
least two on each page.
#7 - Add just 3 articles to your site each week... plus those
money making ads! Repeat... and cash the checks!
To be realistic, this strategy won't make you "number one" for
popular terms. That requires "true" SEO, which costs thousands
per month!
But by "wrapping" your content in search engine friendly code,
adding those search engine "triggers," and MAXIMIZING the
content pages... your search engine exposure builds and builds.
The more pages you get online, the more ads people will see. And
those ads will be spot-on RELEVANT because of the detailed
content on your pages.
Lots of pages = lots of ads. Lots of content = lots of
relevancy. Lots of relevancy = lots of clicks. Lots of clicks -
lots of money!
Finally, you need EVERY component of the formula to make this
strategy work. Pages, content, relevancy, and clicks - that's
the secret to making your content pay big time!
About Author :
This article is written by Anik Singal, founder of
AffiliateClassroom.com. Anik Singal has developed his own
affiliate system that helped him earn well over $10,466 in just
60 days. Now, he's looking for a few students to train one step
at a time. Click the link below to get your FREE course:
http://www.AffiliateClassroom.com/