New keyword management module built in to the pearcms page
editor. Set-up targeted keywords for each page and Monitor how
effectively your copy matches them as you write.
One of the most important readers of your website turns out not
to be a human but a machine. Engines in fact, search engines.
Search engines are used by the vast majority of internet users
to find pages they are interest in. They crawl across the entire
internet "reading" pages and cataloging each page according to
the pages contents.
In simple terms search engines such as Google reduce your page's
contents down into a few keywords. For example if you had a web
page which described one of your companies products, say a jar
of strawberry jam, Google might catalog it with the keywords
"strawberry", "fresh fruit", and "jam".
Ensuring that your content is "reduced down" into keywords you
know your potential customers are searching for is the most
effective way of boosting your search engine page ranking and to
maximise search engine driven traffic to your site.
The pearcms page editor allows users to specify a set of
targeted keywords for the page being edited. Content editors, as
they write can then view keyword reports detailing the keyword
usage, density and relative importance for each targeted
keyword. Content editors can not only create compelling content
for their readers but also highly targeted content for search
engines.
About Author :
Lee Carroll is Director of the pear-partnership, a UK
based Web design and Content management agency.
